Miss Em is the creative mind behind Bruce Ryder, Australia’s first AI-generated celebrity and a live case study in what happens when fiction, generative AI and culture collide. With over two decades in brand storytelling and audience psychology, she now operates inside the evolving genre of Hyperfiction, where AI characters and their worlds don’t just perform, they participate.
She speaks on the frontlines of a global narrative shift where audiences are no longer viewers but co-authors, and entertainment is no longer linear, but live. Her presentations explore the rapid rise of generative storytelling, the ethics of synthetic identity, and how AI is transforming the entertainment industry from the inside out.
From keynote stages to creative panels, Miss Em delivers a mix of strategy, provocation, and lived experience, drawing the blueprint for the new media-verse as it unfolds in real time.
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