While most of us clearly want to blame the 5 planets in retrograde, there are other withdrawals creating a “bite” in the air. A deeper tension is surfacing, not just from politics or the overwhelm of humanitarian collapse, but from the sheer saturation of stimulus. Something is burning out beneath…
a genre of storytelling that doesn’t tell, it adapts. born from a few pioneers of the ’80s and now pierced into the zeitgeist by the tools of generative AI, hyperfiction is the narcotic that keeps me writing and weaving into the early hours of the morning and the future of story.
somewhere along the line, the muse got monetised. and now? creatives are expected to ‘content’ themselves into relevance.
you’ve seen it before—right before a video that shows something graphic or triggering: “content warning: this footage may disturb some viewers.” mine is slightly different. content warning: the following video does not contain viral hooks, dopamine dumps, or trending audio.it may ask more from you than you were expecting…
is it safe to say there are enough voices shouting from the peaks now? self-proclaimed experts echoing each other’s quotes with neatly packaged hooks, firmly locked onto our dopamine receptors. content as currency. engagement as god. and the louder they get, the more disorienting it all becomes.
The Indie Player vs. The Massive Multiplayer: Choose your Creative Game
In the ever-challenging world of content creation, I believe creatives today are faced with a choice in 2025
Mid Lyfe Unbranded, a research project that explored the heart of a generation long overlooked in the narrative of aging—Generation X (born 1965-1980) and late Gen Y (1981-1990). This wasn’t your typical study of mid-life crises or blue-rinse stereotypes. Instead, it was an exploration of how these generations quietly redefined…
The Wild Amante series was a personal project, a reflective process that allowed me to confront and embrace my own evolution. The word “Amante,” meaning “Lover” in Italian, encapsulates the essence of this project: a love letter to myself, to my past, and to the multiple selves I’ve experienced over the years.
Real wins over perfection In less than 12 months, VIXIN BEAUTY has become Australia’s fastest-selling plant stem cell skincare brand, selling out five times in 2024. It’s the perfect alignment of a product that truly works and a bold branding strategy that changed the game. We launched the VIXIN REAL…
