BRUCE RYDER AI

Not just a pretty face

Are AI Characters just digital eye candy, or can they replicate the same emotional resonance as human content creators? The answer is yes, but ONLY under the same creative conditions we demand from human-led content. What grabs us online hasn’t and won’t change change. Don’t think Google VEO 3 or…

Who is Bruce Ryder? Really?

bruce was never written to be a hero archetype. nor was he a mascot of a cause. i didn’t want him responsible for saving anyone. i wanted him to tilt the frame. 

What if we dont need another hero?

What if all we need, is Bruce Ryder? Do we really need any more self-adulating, righteous bio-hacking heroes on our feeds? It seems we can’t open a social media app, LinkedIn, or a podcast recommendation list without being fed “a better you”. *sigh. We are hacked, jacked and over-performing like…

Crafting Bruce Ryder’s Gold Coast Circa 1978

The Challenge of Bringing Retro Australia to Life with AI. When it comes to capturing the iconic aesthetic of Australia circa 1978, there’s a certain magic that just can’t be replicated by AI—at least not yet. That sun-drenched golden era of the Gold Coast we all know and love, with…

The Unlikely Face of Body Care

Bruce Ryder, the Brand Ambassedor for Ducks Nuts Balls The Aussie body care brand Ducks Nuts Balls had made waves in the industry with its unique blend of retro charm and resurrection of the bath bomb. The name itself, “the ducks nuts,” is a nod to a beloved slang term…

Why Bruce Ryder is from 1978 and not 2024?

Why is Bruce, Australia’s first AI-generated Celebrity, set against the backdrop of 1978 rather than the present day of 2024? Considering Social Media Influencers rose to the spotlight creating their a sub set of fame from 2010 onwards, it was fitting for AI influencers to follow rise in the modern…

Bruce Ryder, the first Aussie AI Influencer + Celebrity.

In the ever-evolving world of AI-driven social media influencers, the Aussie Body Care Brand Ducks Nuts Balls lead the charge with the introduction of our retro sensation: Bruce Ryder. He represented the culmination of a decade of research, blending cutting-edge technology with traditional design principles, marking a significant milestone in…