Emma Barbato is noting a milestone worth marking: Bruce Ryder is beginning to turn up in places she never anticipated when she built him. This weekend, Bruce will be presented to students at the Australian Film Television and Radio School (AFTRS) by Digital Media Lecturer, Kate Ayrton. It follows a…
Bruce Ryder makes AI-history again now being the first AI to co-host an Awards Show.
New York Weekly has featured Bruce Ryder and his creator, Miss Em, in a piece titled “Welcome to the Age of AI Hyperfiction: Bruce Ryder Is the Digital Icon Built for Now” a feature that positions Bruce as proof of an entirely new genre, rather than another entry in the…
Bruce Ryder has been profiled by Roastbrief, the global creative industry outlet, in a piece framing him as a genuine counterpoint to the flood of low-effort AI content currently crowding social feeds, not by pretending to be human, but by fully leaning into what animated AI content can uniquely offer.…
Bruce Ryder closed out 2025 by taking home Best AI Influencer at the Australian AI Festival Awards, with Tech Business News reporting that the honour recognised the exceptional real-world engagement generated by the Australian AI celebrity, beating out several high-profile international AI influencers for the title. The category sat alongside…
Are AI Characters just digital eye candy, or can they replicate the same emotional resonance as human content creators? The answer is yes, but ONLY under the same creative conditions we demand from human-led content. What grabs us online hasn’t and won’t change change. Don’t think Google VEO 3 or…
Bruce wont text you back and trust me, it’s better that way
bruce was never written to be a hero archetype. nor was he a mascot of a cause. i didn’t want him responsible for saving anyone. i wanted him to tilt the frame.
A first for Australian media history will hit the stage in may 2025 on the Gold Coast as the King of Cavil, Bruce Ryder and Miss Em take the stage together.
What if all we need, is Bruce Ryder? Do we really need any more self-adulating, righteous bio-hacking heroes on our feeds? It seems we can’t open a social media app, LinkedIn, or a podcast recommendation list without being fed “a better you”. *sigh. We are hacked, jacked and over-performing like…
