Through tangible extensions like merch, products, playlists, and live events, the hyper-fiction narrative steps off the screen and into real life. These complements are a part of story’s architecture designed deepen the connection, turning followers into fans.
The Bruce Ryder Merch line was released in 2024 alongside the release of WILD CARD, The Bruce Ryder Story. The bio-pic short film co-created with followers on the story behind the viral mug-shot.
We move the digital story from the screen to the real world for fandom in merchandise, live events and collector artifacts.
