hyper-fiction

What is Hyper-Fiction?

a genre of storytelling that doesn’t tell, it adapts. born from a few pioneers of the ’80s and now pierced into the zeitgeist by the tools of generative AI, hyperfiction is the narcotic that keeps me writing and weaving into the early hours of the morning and the future of story.

GLOBAL RETAIL FEST 2025

The moment Bruce Ryder took the stage, everything changed. The first AI-human keynote in Australia opened Retail Global 2025 and with it, a new era in brand storytelling was shown