On November 26th, 2025, I found myself walking into the ACMI in Melbourne, into a foyer filled artists, technologists, filmmakers, and AI creators from all corners of the country. I didn’t realise the full magnitude of what I was part of until I arrived. But there it was: WILD CARD,…
At HumAIn 2025 in Sydney, now part of Mumbrella360’s expanded AI stream, I was stoked to be invited to join a panel that cut through the confusion and got into the use of AI chatbots in the media space. The panel explored where chatbots shine, where they don’t, and how…
Are AI Characters just digital eye candy, or can they replicate the same emotional resonance as human content creators? The answer is yes, but ONLY under the same creative conditions we demand from human-led content. What grabs us online hasn’t and won’t change change. Don’t think Google VEO 3 or…
While most of us clearly want to blame the 5 planets in retrograde, there are other withdrawals creating a “bite” in the air. A deeper tension is surfacing, not just from politics or the overwhelm of humanitarian collapse, but from the sheer saturation of stimulus. Something is burning out beneath…
a genre of storytelling that doesn’t tell, it adapts. born from a few pioneers of the ’80s and now pierced into the zeitgeist by the tools of generative AI, hyperfiction is the narcotic that keeps me writing and weaving into the early hours of the morning and the future of story.
The moment Bruce Ryder took the stage, everything changed. The first AI-human keynote in Australia opened Retail Global 2025 and with it, a new era in brand storytelling was shown
is it safe to say there are enough voices shouting from the peaks now? self-proclaimed experts echoing each other’s quotes with neatly packaged hooks, firmly locked onto our dopamine receptors. content as currency. engagement as god. and the louder they get, the more disorienting it all becomes.
What if all we need, is Bruce Ryder? Do we really need any more self-adulating, righteous bio-hacking heroes on our feeds? It seems we can’t open a social media app, LinkedIn, or a podcast recommendation list without being fed “a better you”. *sigh. We are hacked, jacked and over-performing like…
Bruce Ryder, the Brand Ambassedor for Ducks Nuts Balls The Aussie body care brand Ducks Nuts Balls had made waves in the industry with its unique blend of retro charm and resurrection of the bath bomb. The name itself, “the ducks nuts,” is a nod to a beloved slang term…
Why is Bruce, Australia’s first AI-generated Celebrity, set against the backdrop of 1978 rather than the present day of 2024? Considering Social Media Influencers rose to the spotlight creating their a sub set of fame from 2010 onwards, it was fitting for AI influencers to follow rise in the modern…
