bruce ryder ai

HumAIn 2025

At HumAIn 2025 in Sydney, now part of Mumbrella360’s expanded AI stream, I was stoked to be invited to join a panel that cut through the confusion and got into the use of AI chatbots in the media space. The panel explored where chatbots shine, where they don’t, and how…

Not just a pretty face

Are AI Characters just digital eye candy, or can they replicate the same emotional resonance as human content creators? The answer is yes, but ONLY under the same creative conditions we demand from human-led content. What grabs us online hasn’t and won’t change change. Don’t think Google VEO 3 or…

GLOBAL RETAIL FEST 2025

The moment Bruce Ryder took the stage, everything changed. The first AI-human keynote in Australia opened Retail Global 2025 and with it, a new era in brand storytelling was shown

Who is Bruce Ryder? Really?

bruce was never written to be a hero archetype. nor was he a mascot of a cause. i didn’t want him responsible for saving anyone. i wanted him to tilt the frame. 

What if we dont need another hero?

What if all we need, is Bruce Ryder? Do we really need any more self-adulating, righteous bio-hacking heroes on our feeds? It seems we can’t open a social media app, LinkedIn, or a podcast recommendation list without being fed “a better you”. *sigh. We are hacked, jacked and over-performing like…

Crafting Bruce Ryder’s Gold Coast Circa 1978

The Challenge of Bringing Retro Australia to Life with AI. When it comes to capturing the iconic aesthetic of Australia circa 1978, there’s a certain magic that just can’t be replicated by AI—at least not yet. That sun-drenched golden era of the Gold Coast we all know and love, with…

The Unlikely Face of Body Care

Bruce Ryder, the Brand Ambassedor for Ducks Nuts Balls The Aussie body care brand Ducks Nuts Balls had made waves in the industry with its unique blend of retro charm and resurrection of the bath bomb. The name itself, “the ducks nuts,” is a nod to a beloved slang term…

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